Charaf Tajer made an effort to expand the brand’s offering beyond its signature colorful print shirts with his first physical show in two years.
He built a psychedelic ranch with four real horses behind slats and conscripted two professional cowboys to keep them calm. The collection was inspired by his month-long trip to the west coast of Mexico, which “has no tourists but ranches,” he noted.
Standouts included cowboy shirts and chaps influenced by local culture and the brand’s signature retro aesthetic, a fringed blazer, scalloped shorts, a gradient padded jacket, a fish net dress, as well as heavily embroidered matador-inspired numbers made by artisans in Oaxaca.
Tajer was conscious of not showing too many colorful prints, as the demand for categories including tailoring, shoes, and accessories are on the rise, the designer revealed.