Retail Intel: Birkenstock Lands First Shop-in-Shop in Bloomie’s, Rebecca Minkoff Opens Roblox Pop-up + More News

FN rounds up all the store openings, closings and redesigns happening this month, from throughout the footwear industry. Send your retail news to

April 1, 2022: There are a lot of firsts happening in Virginia. Bloomingdale’s unveiled its debut Bloomie’s small-format concept store in the Mosaic District shopping complex in Fairfax, Va., and for its first pop-up, the retailer chose Birkenstock. The comfort shoe favorite is presented in a 500-sq.-ft. shop-in-shop that showcases a special selection of seasonal styles for women, men and kids. The sleek space design references Birkenstock’s core materials of cork and leather, illustrated in way that speaks to the contemporary fashion consumer at Bloomie’s. The pop-up is open now through April 24.

Birkenstock Bloomies Pop-Up Virginia

The Birkenstock pop-up shop inside Bloomie’s in Fairfax, Va.

CREDIT: Courtesy of Bloomingdale’s

April 1, 2022: Rebecca Minkoff is fronting a live-stream e-sports event on Roblox. The designer teamed up with the platform to launch a virtual pop-up in the shoe-wearing game High Heel Obby. Users can enter the store to try on digital versions of Minkoff’s collections, including handbags and high-heel boots. Also, at 4pm EST today, fans can compete in a live Rebecca Minkoff Obby event for a share of $5,000 worth of Robux, Roblox’s in-game currency. And collectors of Minkoff’s new NFT collection, which launched last month, can face off in a VIP section of the game for the chance to win a pair of the brand’s Siena flame black leather boots, worth $1,098. The live event is available via Twitch.

Rebecca Minkoff High Heel Obby Roblox Pop-up

Rebecca Minkoff’s High Heel Obby pop-up on Roblox.

CREDIT: Courtesy of Rebecca Minkoff

March 29, 2022: Justin Bieber and Ryan Good’s Drew House brand is expanding its distribution. Drew House is teaming up with Ssense on a long-term partnership, which includes a pop-up installation opening today at Ssense’s Montreal flagship. Through April 3 the location will exclusively offer a preview of the expansive assortment launching at Ssense in May. Inside the installation visitors will find various opportunities for interaction throughout the entire space including street-level graphics artfully splattered on the façade and a living room recreation. This marks Drew House’s first in-person activation in North America.

March 25, 2022: Lacoste travels to Miami to bring its annual presence to the Miami Open as the official outfitter of the tournament.

Lacoste Opens Hard Rock Stadium Pop-Up for the Miami Open

CREDIT: Courtesy of Lacoste

The festivities kick off with a three-story experiential retail store at the Hard Rock Stadium. The first floor is devoted to a Lacoste boutique, which features exclusive Lacoste Miami Open apparel as well as the looks seen at the Open on your favorite stars, available to purchase at the shop. The second floor debuts Atelier Lacoste, a customization station offering a collection of limited-edition patches and vinyl graphics that consumers can have heat-pressed on select Lacoste apparel purchased on-site. The multi-level experience tops off on the third floor with Chez René Lounge — an ode to the brand’s founder and famed tennis star, René Lacoste, featuring refreshing cocktails and bites to relax, get out of the heat and watch the matches on the big screen.

For those unable to attend the Miami Open, but who still want to get in on the action, Lacoste has teamed up with Miami-based brand and retailer UNKNWN to take over its Wynwood boutique by transforming its on-site basketball court into two touch tennis courts for guests to enjoy. At night, the courts become glow courts, with black lights and UV-activated fluorescent paint, for a fresh and immersive tennis play experience. Customers can stop by to play a few rounds, or check out the limited-edition LCSTE UNKNWN capsule.

March 24, 2022: Balenciaga has opened its first standalone store in Boston.

Balenciaga Opens First Standalone Store in Boston

Balenciaga opens its first standalone store in Boston at Copley Place.

CREDIT: Courtesy of Balenciaga

Located at 100 Huntington Avenue inside the mixed-use Copley Square development, the new store showcases Balenciaga’s raw architecture concept, which reacts and responds to a building’s existing structural elements. According to the brand, chipped, raw concrete façade affixed with Balenciaga’s logo in glowing white lights aims to announce the stark contrast between this space and its polished surroundings. Exposed inner workings, like cables hanging from a gridded ceiling, are visible from outside the large, aluminum-framed windows.

Over 306 square meters (approximately 3,293 square feet) of poured concrete floor underline a greyscale of deliberately unfinished and deconstructed displays, stained wall panels and columns, tarnished metal tables, industrial-style lighting and racks, and distressed fabric benches.

The space acts as a backdrop for the collections—a selection of men’s and women’s ready-to-wear, shoes, bags, accessories, jewelry, and eyewear—and for a large, window-facing digital screen that showcases updated Balenciaga content.

March 21, 2022: Giorgio Armani is reopening its Beverly Hills boutique after a complete makeover.

Giorgio Armani Remodels Rodeo Drive Flagship in Beverly Hills, CA

CREDIT: Courtesy of Giorgio Armani

Located at 436 North Rodeo Drive, the 854 square meter (approximately 9,192 square feet) location first opened in August 1988. Today, it remains one of the brand’s largest retail spaces.

For the store refresh, the designer worked with his in-house team of architects to redesign the retail space, drawing inspiration from some of his flagship boutiques around the world, particularly those in Milan and Tokyo. The store front, with a central entrance and two large side windows, now features a decorative motif on the upper part of the iconic glass façade inspired by the palm trees. The entrance, with its double height, is dominated by the imposing staircase, a pre-existing element that connects the various floors.

The ground floor is dedicated to the women’s accessories and eyewear collections, Armani beauty, and Armani Privé fragrances. The next level houses a VIP room, the women’s jewelry collection, evening dresses and accessories, and men’s accessories and eyewear, as well as the area reserved for the formal and Made to Measure collections. For the first time in an Armani boutique, also on this first floor, there is a room dedicated entirely to Made to Order for women. Between the two main floors, a mezzanine offers men’s seasonal collections. The furniture, carpets and lamps come from the Armani/Casa collection.

March 21, 2022: Fendi has opened a new pop-up in the Aventura Mall, just outside Miami, to celebrate its women’s spring/summer 2022 collection.

Fendi Aventura Mall Pop-Up

CREDIT: Courtesy of Fendi

The 576 square foot pop-up features the brand’s spring collection done in collaboration with The Estate and Archive of Antonio Lopez and Juan Ramos and the brand’s artistic director of couture and womenswear Kim Jones.

Open from now through April 20, the space draws from the vibrant inspiration of the collection, with Lopez’s graphics emblazoned across the exterior of the metal structure. The pop-up conceptualizes vintage billboard displays, with ‘Lopez Girls’ showcased in 3D across the structure. The concept comes to life as the illustrations of ‘Lopez Girls’ represent Lopez’s innovative vision on femininity, diversity, inclusivity, and unconventional beauty. Neutral tones pulled from the art works create a clean palette, juxtaposed against the splashes of colorful red, oranges, and yellow hues of the collection. An all-pink fitting room for clients is also included inside the new space.

March 21, 2022: Fendi has announced the return of the Fendi Caffe at OTL Restaurant in the heart of Miami’s vibrant Design District.

Fendi Caffe Miami

CREDIT: Courtesy of Fendi

Located across from the Fendi boutique at 160 NE 40th St., the café is now open through May 1. In a celebration of the spring season, the new creative concept for the Fendi Caffe draws creative cues from the Fendi women’s spring/summer 2022 collection, and its inspiration from the figurative drawings of fashion illustrator Antonio Lopez.

With a bold sunset graphic in hues of red, orange, and yellow, the Fendi Caffe takes over the outdoor corridors of the restaurant and Fendi boutique. The space is adorned with rainbow graphics, and the sketches of ‘Lopez Girls’ come to life in 3D billboard sculptures. The tables embrace the ‘70s aesthetic, with the colorful sunset graphics topping each surface. The theme is continued throughout with custom Fendi table settings and takeaway elements, as well as decorative details for the menu’s food and beverage. The hand-sketched version of the FENDI logo inspired by Lopez’s original work for the brand appears throughout elements of the café.

The Fendi Caffe menu includes a fusion of local and Italian favorite breakfast and lunch items, as well as beverages including a signature FF logo cappuccino served in porcelain cups decorated with Fendi’s signature Pequin striped motif.  An evening aperitivo menu will also be offered. Sweet and savory bites will include special FF logo toast and paninis, as well as a variety of pastries and baked goods in special Fendi packaging.

March 18, 2022: Allbirds has opened a new store and community center in New York City’s Flatiron District.

Allbirds NYC Flatiron store

CREDIT: Eric Petschek

This is the brand’s third store in New York and 41st globally, with locations across North America, Asia, and Europe.

The new 7,100 square foot store, located at 120 Fifth Avenue, speaks to the brands’ sustainable focus. Displays around the shop call attention to the merino wool, sugarcane, tree, and other materials that its products use. The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’s approach to sustainability.

The new location includes nods to the local New York community like laces inspired by the squirrels of Madison Square Park; a store-specific pin that pays tribute to the iconic Flatiron building; a service bar made from Hempcrete and Douglas Fir.

March 15, 2022: Minnesota-based Red Wing Shoe Co. is going high-tech. The 117-year-old company is introducing an AI-driven Ultimate Fit Experience to its more than 500 retail stores. The service consists of a 3D foot scanning technology powered by Volumental, which is enhanced by the personalized service of Red Wing’s Certified Fit Specialists, who will help customers select the perfect boot, insole and sock by assessing their work environment conditions and safety requirements. Volumental’s 3D scanner takes 16 foot measurements in less than 5 seconds to create a dynamic foot scan, which provides a visualization of gait and pressure points. The foot scan is then combined with retail purchase data and custom AI-driven technology to provide tailored recommendations for future purchases across the Red Wing portfolio. Customers can also use the foot scan information to get insole recommendations from Superfeet and or purchase customized 3D printed footbeds.

March 8, 2022: Prada has taken over the windows at Bergdorf Goodman’s Fifth Avenue flagship with a new colorful display. According to the Italian luxury brand, the backlit surfaces in the windows feature a sequence of bright alternating stripes in contrasting colors, while a neon sign provides a new interpretation of the iconic Prada triangle logo. Plus, the brand’s interior spaces within the store have a similar look. The special design, dubbed “Prada Tropico,” is a nod to the brand’s special collection of the same name which includes silk blouses, mini, calf-length and full skirts, vibrant pajama inspired looks and casual men’s shirts and shorts. The same hues are repeated in the accessories: striped hats constructed with raffia, nylon, and cotton drill materials. Leather, Saffiano, and raffia bags are also included. Prada’s new Bergdorf Goodman windows are now live now through March 22.

Prada Tropico at Bergdorf Goodman NYC

CREDIT: Arrogant Watcher

Feb. 28, 2022: REI Co-op is set to open its first store in Nebraska in the fall, which will be located at 21209 Nebraska Crossing Dr. in Gretna. The door will span 22,000 square feet and feature a full-service bike shop, gear rentals, its buy online-pick up in store service, curbside pickup and virtual outfitting. According to REI, there are 21,000 co-op members in Nebraska, and there are more than 14,000 members in Gretna, Lincoln and Omaha. With the opening, REI stated it expects to hire roughly 50 employees for the store, and the retailer is accepting applications online.

Feb. 24, 2022: British streetwear brand A-Cold-Wall* has made its entry into the Korean retail landscape with two concept shop-in-shops to be unveiled across the first quarter of 2022. The first shop will open inside the Hyundai Coex department store in Seoul.

A-Cold-Wall Opens First Korean Outpost at Hyundai Coex Department Store in Seoul

CREDIT: Courtesy of A-Cold-Wall*

Located on the third floor of the department store, the new 60 square meter (approximately 645 square feet) shop is part of Hyundai Coex’s international designer boutique division.

A-Cold-Wall* designer and founder Samuel Ross’ background in industrial design informs the shop’s aesthetic, drawing on the brand’s established visual codes to create a space which offers an expansive selection of clothing, accessories, and exclusive product. Inspired by CAD frameworks, the display’s linear forms and graphic lines intersect with softly rounded signage, branding rendered in both bracket logo and uncondensed type.

Unique to the shop, artist and designer Lee Kwang-ho has been commissioned to create a series of bespoke pieces for the Hyundai shop-in-shop. Reimagining everyday objects with a playful approach, Kwang-ho juxtaposes traditional handcrafts with 3D printing techniques.

This expansion is powered by the brand’s partnership with fashion consultancy and importer Modern Work. The partnership, inked in 2021, will also see the label open a second Seoul shop-in-shop this March in Lotte Department Store, Jamsil.

Feb. 22, 2022: Allbirds has opened a new store and community center in Carlsbad, Calif.

Allbirds Opens Store in Carlsbad, Calif.

Inside Allbirds’ new Carlsbad, Calif. store.

CREDIT: Courtesy of Allbirds

Located at 1923 Calle Barcelona, the 2,810 square foot space is the footwear brand’s second store in the San Diego area and 37th globally.

According to Allbirds, the new store speaks to the brand’s sustainable focus, which has driven its development and use of natural materials in replacement of petroleum-based synthetic fiber. Displays around the shop call attention to the Merino wool, sugarcane, tree, and other materials the brand utilizes.

The design of the store itself also aims to evoke the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can also see the carbon footprint of each product clearly displayed.

The new location includes nods to the local community including a store-specific pin featuring the Yellowthroat Warbler bird, a special Bird of Paradise shopping bag, and a service desk made of FSC-certified wood.

Feb. 18, 2022: John Lobb has popped up in Courchevel, France.

John Lobb pops up in Courchevel, France

CREDIT: Julien Regnier

True to its outdoor origins, the footwear brand is taking the slopes of Courchevel 1850 from now through Feb. 23 with an outdoor pop-up hosted by the Hôtel Barrière Les Neiges. According to the brand, the new pop-up celebrates the hotel’s recent partnership with John Lobb in offering specialized shoe care services to its guests.

Located at the foot of the Bellecôte slope leading to the hotel, John Lobb has constructed an illuminated wooden refuge with a selection of styles from the ready-to-wear and homewear collections. For this pop-up, two exclusive models are available, a shearling-lined version of the iconic ‘Alder’ walking boot and the ‘Sommet’ snow boot inspired by an archival style from the 1940s, handmade in five copies in the John Lobb Made-to-Measure Atelier in Paris.

Hotel guests and vacationers will be able to enjoy demonstrations of John Lobb’s bespoke expertise by its Master Bootmakers on their way out of the slopes, or simply enjoy a hot English cocktail provided by the brand.

Feb. 15, 2022: Diesel has opened the doors to its new flagship store in the SoHo neighborhood of NYC.

Diesel SoHo Boutique

The main floor of Diesel’s new SoHo boutique.

CREDIT: Courtesy of Diesel

The two-level shop, located at 122 Spring Street features a new design crafted by the brand’s creative director Glenn Martens. Exposed brick and a stripped back design is key to Martens’ concept.

The ground floor boasts a sprawling, bright space with bone-white and signature red walls, which recall Diesel’s red logo. Furthermore, factory-like galvanized metal racks line the perimeter of the store, while lucite shelving, modern-industrial modules and ample seating can be found throughout the open shopping area. Sculptural elements are interspersed throughout the space, adding depth and texture to the openness of the room and its timeless appeal, representing a slice of life that captures scenes of the everyday.

At the ground level, there is a space dedicated exclusively to Diesel Library, the brand’s responsible denim collection that takes a genderless design approach and offers a wide range of evergreen and longer-lasting denim items. The Library is surrounded by an oversized LED wall, which features a CGI landscape that gently morphs in color and form.

Diesel’s new SoHo store features Martens’ spring/summer 2022 runway collection, along with spring’s pre- and main collections. New York City will be followed by refreshed store openings in major cities worldwide. This year’s rollouts include new flagships in Tokyo Ginza, Shanghai Grand Gateway and Paris Saint Honoré.

Feb. 14, 2022: Tyler, The Creator made an appearance at Neiman Marcus Beverly Hills on Friday to open the new pop-up shop of his label Golf le Fleur*.

Tyler, The Creator opens Golf le Fleur* pop-up at Neiman Marcus Beverly Hills

CREDIT: Stefanie Keenan for Neiman Marcus

The pop-up, dubbed “Café le Fleur*,” showcases the label’s “French Waltz” fragrance, nail polishes, and accessories collection. The installation reimagines the now-iconic blue house that served as the store at the brand’s December launch in Malibu.

“As we continue to bring new, innovative, and entertaining retail experiences to our customers, we’re energized by this partnership with the remarkable Tyler, The Creator at our Beverly Hills store,” said Lana Todorovich, president and chief merchant officer at Neiman Marcus. “We believe our customers will fall in love with both Tyler, The Creator and the Golf le Fleur* collection the moment they step into this engaging, immersive installation.”

The pop-up is now open through Feb. 27.

Feb. 11, 2022: Moncler has moved its Chicago boutique.

Moncler Relocates Chicago boutique

CREDIT: Richard Cadan Photography

The new shop, located at 59 East Oak Street, is now at home on the city’s famous Gold Coast shopping neighborhood. Designed by architects Gilles & Boissier, the 3,550 square foot boutique blends Moncler’s distinctive mountain-inspired heritage with modern references to American architecture by Frank Lloyd Wright.

The new boutique carries the latest from Moncler Collection, Moncler Grenoble, Moncler Genius and Moncler Enfant. It is characterized by a series of rooms that are defined using solid antique wood with rough painting, mural coffers in stone, wallpaper, and mirrors, while the façade is made of travertine stone and black veined marble.

Feb. 10, 2022: Burberry has unveiled an immersive spring/summer 2022 experience at its flagship store on Rodeo Drive in Beverly Hills. According to the British heritage brand, the transformational takeover aims to create a journey through spaces that are unique and unexpected in their sound, texture, and experience.

Burberry Launches Rodeo Drive Takeover

CREDIT: Courtesy of Burberry

The takeover is based on the brand’s chief creative officer Riccardo Tisci’s presentation ‘Animal Instinct’, inspired by the idea of shifting between infinite possibilities of fantasies and realities. The exterior facade of the building is enveloped by a kaleidoscopic abstract print, evoking forms of camouflage in bubble gum pink, black, and white – a reference to the vivid, curved prints that feature in the womenswear and menswear collections. A sculptural topography glistens through the window displays as a backdrop to runway looks, evoking fantasy.

The story continues inside, from sculptural topography to stacks of mirrored speakers climbing through the interior staircase. In the penthouse, there is an intimate viewing room where the presentation film plays on a floor-to-ceiling screen with surround sound audio pivoting between music, wind, and nature – illustrating Tisci’s vision for the collection.

An Instagram filter will also bring the flagship storefront to life in new ways. Vibrant patterns emerge referencing the abstract camouflage print immersing customers in the spring/summer 2022 Rodeo Drive takeover.

Feb. 2, 2022: Allbirds has opened its first store in Charlotte, N.C. in the city’s South End neighborhood. This is the footwear company’s 36th store globally.

Allbirds Charlotte

CREDIT: Courtesy of Allbirds

Located at 100 West Worthington Avenue, the 2,964 square foot space focuses on the brand’s sustainable mindset with the use of natural materials instead of petroleum-based synthetic fibers. According to Allbirds, displays around the shop call attention to the merino wool, sugarcane, tree, and other materials that are used in its products. The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’s approach to sustainability.

The new location includes nods to the local Charlotte community including the Eastern Grey Squirrel Laces, Northern Cardinal Bird Wooden Pins, Carolina Lily Flower Tote Bags celebrating the North Carolina state wildflower, and the Refloated and Reclaimed Sinker Cypress Wood Service Bar.

Jan. 28, 2022: LoveShackFancy will open its first retail location in Greenwich, Conn. this weekend. This marks the twelfth store for the brand, which has other boutiques in California, Florida, New York, and Texas.

LoveShackFancy Opens Connecticut Boutique

CREDIT: Simon Lewis

Located at 113 Greenwich Avenue, the jewel box-inspired shop opens to an ethereal arch of florals leading customers to a pink dreamworld interior. Greek-inspired fluted columns divide the silk-padded lined space while custom, hand-painted bows adorn the floor.

With hand-selected French and Swedish furniture and Garden of Versaille silk curtains, LoveShackFancy said it wants its customers to feel “as if you’ve stepped right into your favorite fairytale.” The space also features pastel pink ceilings and a floral embossed amorie showcasing a vintage ribbon and mini skirt bar.

“I’ve always loved Greenwich and am elated to have our very own LoveShackFancy boutique on Greenwich Avenue,” said Rebecca Hessel Cohen, founder and creative director. “We had this desire to bring a feminine and enchanting fantasy world to life through idyllic floral arches, vintage furniture, silk paneled walls and contrasting pinks from top to bottom. I am so excited to see the girls of Greenwich strutting around town in their minis and maxis.”

Jan. 18, 2022: Amiri has opened the doors to a new flagship store in Miami.

Amiri Opens Miami Flagship

CREDIT: Kris Tamburello / Courtesy of Amiri

The two-story, 1,972-square-foot store at 106 NE 39th Street in the city’s Design District marks the designer brand’s fourth retail location in the U.S. and the third to open since last fall. The store was designed by CEO and and creative director Mike Amiri in partnership with Paris design studio NOCOD and architectural design firm TwoOneTwo. Its all-white facade and contemporary art and craft sensibility is intended to work well within the neighborhood.

The ground floor is devoted to men’s ready-to-wear, footwear and accessories, while the second level carries womenswear. In addition to the core collections, the Miami store also offers an exclusive capsule designed to speak to the Art Deco hues of the neighborhood and the city’s tropical feel. Inside a monolithic spiral staircase built in white concrete defines the architecture, drawing smooth curves that nod towards the city’s modernist character, while suspended brushed stainless-steel rails alongside solid wood details pair natural and industrial materials.

Jan. 13, 2022: San Antonio Shoemakers (SAS) has opened the doors to its new showroom at the World Trade Center building in Dallas, Texas. Located in Suite 13614 on the 13th floor, the showroom welcomes retailers to view the most recent collection from the Texas-made footwear brand. The showroom will be open during each apparel and accessory markets throughout the 2022 calendar year: March 22-25, June 14-17; Aug. 23-26; Oct. 25-28. In addition, SAS will show during the men’s show seasons: Jan. 29-31 and July 30-Aug. 1.

Jan. 12, 2022: REI Co-op will soon have a distribution center in Lebanon, Tenn., which is expected to open in fall 2023. The purpose of the center — which will sit on 41 acres at 1400 Murfreesboro Road and span 400,000 square feet — is to support its East Coast growth, as well as its growth in the Midwest and the South. REI said the location, which will house roughly 280 employees, will reduce shipping times for online purchases and support more than 70 of its stores. The retailer confirmed via statement that it has more than 267,000 lifetime members in Tennessee and approximately 5.6 million REI members in the service area of the distribution center. REI also stated the Lebanon distribution center is being built with leading sustainability and technology features, and the facility will address the life cycle of carbon impacts by using 100% renewable, 100% electric energy and will operate as a zero-waste facility.

REI Co-op Lebanon Tennessee distribution center

A rendering of REI Co-op’s new Lebanon, Tenn., distribution center, slated to open in 2023.

CREDIT: Courtesy of REI Co-op

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