The Launch: May’s Hottest Fashion Drops

Who: Pucci

What: New collection “La Grotta Azzurra”

Where: Available online at and at select retailers

Why: Pucci has remained iconic for its dazzling, beach-ready prints and easygoing attitude. With new artistic director Camille Miceli at the helm, the Italian house is heading into fresh new territory with her inaugural collection “La Grotta Azzurra,” inspired by Capri, the mystical island off the coast of Naples that served as inspiration for Emilio Pucci himself. Miceli modernizes Pucci’s signature prints and colorful nonchalance with a see-now, buy-now business model that embraces a seasonless, genderless wardrobe. Think: light-as-air silk caftans in rainbow patterns, an iconic new logo emblazoned on bags, hoodies, and wooden wedges, and even a Pucci backgammon set (perché no?).

Leave a Reply

Your email address will not be published. Required fields are marked *

Search this website